Chris George | Freelance Digital Strategist

Basic yet critical maintenance of your social channels. Keep up with your reviews, special holiday hours, staff updates, timely holidays and vacation related events (e.g. charity work, patient appreciation events, etc.) and social content intended to inform, engage and delight through the busy spring season. Included (until August 1, 2023): Up to 12 custom social media posts on your most effective channel.Holiday/summer hour maintenance on Google My Business.Google Review responses for every new review during this time period.Discovery and recommendation for one of the following:Content post on your practice's website.Content post on the Google My Business page for your practice.Post-engagement report to be delivered shortly after August 1. All content will be tailor-made to be recognized as high-quality, branded and effective marketing material which also adheres to the Alberta Dental Association Guide for Advertising and Promotional Activities.

Chris brings over a decade of Design Thinking methodology to solve for your business problem, from process improvements to marketing tactics to your business’s Value Proposition. What to expect: Custom slide deck, discussion prompts and other potential ancillary materials to help facilitate the session2 hour, professional, custom-designed session specifically to solve your business needAll artifacts from the session and final deck deliverable in PDF format Additional details: Workshop in-person or virtual, Edmonton and area only, additional fees for travel, paid research and sundry may be required.

Not sure where to start? A comprehensive report based on the analysis of the effectiveness of all areas your practice shows up on the internet. The absolute best place to start. What you'll get: Competitor analysis reportCurrent performance reportConsumer insights reportStrategic Plan Building a clear plan and staying focused are the keys to improving your practice's performance. A laser-focused strategy means you understand exactly how each strategy component contributes to your goals and propels your growth!

Use your existing, rich Customer Relationship Management (CRM) data to engage your patients through email to help reduce attrition, improve visit frequency and support your other digital channels. Watch as your emails get shared, opened and engaging content be clicked on. (Monthly fee plus $800 one-time setup)

Ready to grow? Over a 3 month period, I will evaluate paid advertising opportunities that maximize business goals. Working closely with you and your team, I will train you on the digital marketing fundamentals so that you can better leverage your existing digital footprint. Get the most value out of your great Social content by boosting posts as well as incorporating Paid Search into your advertising budget.

Do you know what your patients are saying about you online? Show your patients what great service means to you by managing your online reputation. I will build your practice a process to solicit reviews, reward long-time patients and manage your current location details and review ecosystem.

A dental-focused, relevant and effective social media content publication service. Infusing your practice's Value Proposition with best-in-class social media production that adheres to the Alberta Dental Association Guide for Advertising and Promotional Activities.

Your website still plays a vital role in your practice’s overall value and trust-builder. I’ll create a custom, user-friendly website designed with your clinic’s branding in mind. Increase visitors, more contacts (leads) and build thought leadership. (monthly fee plus $2499 one-time setup). Includes hosting, general maintenance and reporting.